If you can buy it you can Zip it. If you can wear it, book it, play it, gift it, fly it, eat it, stream it... you can Zip it.

We launched Zip as the only Buy Now, Pay Later option in the market that could be used everywhere, online or offline.
‍
Our idea: make people feel like Zip was everywhere by hacking pop culture. With the ability to Zip Anything, anywhere, we turned our name into a verb, leveraging physical and digital context to launch in a big way.

We launched with a brand film that leveraged culturally relevant clips to highlight the range and fun you could have with Zip, featuring up and coming music artist BBN$.