Welcome to The Fun Side of 2022.
In the battle to lead in short-form content, other apps developed powerful algorithms, but YouTube already had a secret weapon: its Creators and the fans who love them. We enlisted dozens of them to show everyone the fun side of the internet with a global year-end campaign.

From flawless pets, to mesmerizing ASMR, we watched countless videos and collaborated with the YouTube team on identifying trends and Creators—ultimately producing over 250 digital assets for a campaign that was adapted globally, reaching millions and even nailing a collab with the K-pop band Blackpink and their fans.