To connect with ambicultural Latinas (those who live in both Spanish and English) we showed them Target gets it: there are moments in their lives that are unique to them; and those moments have no translation to English. Through this campaign, we brought several of these untranslatable moments to life in a way only Target could, and sparked meaningful conversations among Latinas.This social-first effort marked a before and after for Target, driving brand love through a deep emotional connection based on true cultural insights. ‍‍

Press: AdAge, Forbes, Fubiz, Huffington Post, LA Times, Latin Times.